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Summary: In general, prospects can be divided into groups known as Amiables, Expressives, Analytics, and Drivers-and knowing the differences between them can make or break a budding business relationship. This program narrated by Bob Kimball-author of the American Marketing Association's popular AMA Handbook for Successful Selling and professor of marketing at the University of West Florida-stresses the...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2006

View online at AVOD

Summary: Nothing promotes buying like buy-in. How is it achieved? This program narrated by Bob Kimball-author of the American Marketing Association's popular AMA Handbook for Successful Selling and professor of marketing at the University of West Florida-answers that and other questions as it examines the sales presentation, from start to finish. Topics covered include properly using open- and...

Format: software, multimedia

Publisher / Publication Date: Films Media Group 2005

View online at AVOD

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